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030202** Bob Burton: Secrets and Lies - The Anatomy of a PR Campaign

In our current political and social climate it might be easy to find cause for conspiracy theories on every page of our daily newspapers and in every news bulletin. Whether it's the war on terrorism, bank fees or that new corporate development just down the road, the fact is the spin doctors are probably the ones putting together the very words we read and hear each day. While it is true that most of the work undertaken by public relations firms is little more than froth and bubble at product launches or the opening of new buildings or even in promoting the local school fair, the fact is that when the truth would upset the status quo, the spin doctors move onto centre stage and lies, facts and truth become blurred in the battle for the public mind.

Bob Burton is a freelance journalist and long time public relations observer. Bob has worked with many grass roots groups including the Wilderness Society and the Australian Conservation Foundation. In 1999 he co-write, with New Zealand author Nicky Hager, Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Bob Burton is a regular contributor to PR Watch magazine and is the editor of Mining Monitor, a journal that keeps a watching brief on the exploitation of our natural environment by multinational mining corporations. In 2000 Bob was named Wild magazine's "Environmentalist of the Year".

** CD only


Home - About - Programs - Where to Listen - Shane's Page - Pricing & Ordering Details - Links

Alternative Radio (Aust.) PO Box 780 Morwell Victoria 3848 Australia
tel. 61-3-5134-8556 mob. 61-413-597-828 inquiries@araustralia.org
www.araustralia.org