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Public relations is a multi-billion dollar industry. There are now more PR agents than working journalists, and the gap is widening as Madison Avenue continues to expand. PR wizards sometimes not only spin the news but actually invent it. They organise campaigns to influence public opinion and shape legislation that benefits their corporate patrons.
John Stauber is a leading critic of the public relations industry. He is founder and director of he Center for Media and Democracy in Madison, Wisconsin. The Center publishes PR Watch, an investigative quarterly. He is co-author of a book on PR, Toxic Sludge is Good for You. He is co-author with Sheldon Rampton of Mad Cow USA: Could the Nightmare Happen Here? * Transcript only |