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990702 Susan Douglas - Media Representations of Women

Images of women are produced in Madison Avenue advertising agencies and then refracted through the prism of media. Feel-good lines like, "You've come a long way baby," and "Never underestimate the power of a woman," mask the mixed messages which heighten feelings of inadequacy and undermine self-esteem. Young girls are particularly vulnerable and are specifically targeted. Impossible standards of beauty are constructed. You can have a career and all that, but unless you are thin as a supermodel with perfect skin, hair, eyes and thighs, you just haven't made it. Media stereotypes abound from the unfulfilled professional, to the nurturing mother, to the scheming vixen. In recent years, feminists are breaking down conventional representations of women.

Susan Douglas is prominent in that effort. She is the author of Where The Girls Are: Growing Up Female with the Mass Media. She is professor of Communication at the University of Michigan. She writes for The Nation, Ms. and other publications.


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Alternative Radio (Aust.) PO Box 780 Morwell Victoria 3848 Australia
tel. 61-3-5134-8556 mob. 61-413-597-828 inquiries@araustralia.org
www.araustralia.org